Matrix Insta Cure Professional Liquid Protein Shampoo for Damaged Hair Ditch Damage from the 1st Use Reduced Split Ends Breakage Knotting 350ml

Matrix Insta Cure Professional Liquid Protein Shampoo for Damaged Hair Ditch Damage from the 1st Use Reduced Split Ends Breakage Knotting 350ml

Key Features: - Contains liquid protein for repairing damaged hair - Helps reduce split ends and breakage - Prevents knotting and tangles - Comes in a 350ml size

For whom: - Ideal for individuals with damaged hair - Suitable for those looking to strengthen and repair their hair - Great for those dealing with split ends and breakage

Pros: - Effective at repairing damaged hair - Helps reduce split ends and breakage - Easy to use and convenient size for travel - Leaves hair feeling soft and smooth

Cons: - May be too heavy for individuals with fine hair - Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers specific benefits for damaged hair repair, addressing key consumer needs.	Euromonitor
Brand Strength	20	10	Established brand with good reputation in the hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in the market.	Kantar
Competition	10	6	Facing moderate competition from other established premium hair care brands.	Nielsen
Use-case Advantage	5	5	Provides immediate visible results from the first use, appealing to busy consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Matrix Insta Cure Professional Liquid Protein Shampoo is well-positioned in the Indian market for damaged hair care.

Factor	Rating (out of 5)	Notes
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