Matrix Biolage Professional Smoothproof Anti Frizz Shampoo for Women and Men Up to 72HR Frizz Control With Camellia Flowers Shampoo for Dry and Frizzy Hair Vegan Cruelty Free 400ml

Matrix Biolage Professional Smoothproof Anti Frizz Shampoo for Women and Men Up to 72HR Frizz Control With Camellia Flowers Shampoo for Dry and Frizzy Hair Vegan Cruelty Free 400ml

This Matrix Biolage Professional Smoothproof Anti Frizz Shampoo is specially formulated to provide up to 72 hours of frizz control for both men and women. It contains camellia flowers to help manage dry and frizzy hair, leaving it smooth and shiny.

Key Features:
- Provides up to 72 hours of frizz control
- Contains camellia flowers to nourish and smooth hair
- Vegan and cruelty-free formula
- Suitable for both men and women

For whom:
This shampoo is perfect for those who struggle with dry, frizzy hair and are looking for a solution to tame their locks. Whether you have straight, wavy, or curly hair, this shampoo can help you achieve a smoother, more manageable hairstyle.

Pros:
- Long-lasting frizz control
- Nourishing ingredients for healthier hair
- Suitable for all hair types
- Cruelty-free and vegan formula

Cons:
- Some users may find the price point to be higher than other shampoos
- Strong fragrance may not be suitable for those with sensitivity to scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Camellia Flowers for frizz control is a unique and appealing feature.	IndiaRetailing
Brand Strength	20	10	Matrix Biolage is a well-known professional haircare brand in India.	Brandwatch
Category Momentum	20	15	Strong demand for anti-frizz shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a professional-grade shampoo in India.	Euromonitor
Competition	10	6	Facing competition from other established anti-frizz shampoo brands in India.	BeautyPackaging
Use-case Advantage	5	5	Suitable for both men and women with dry and frizzy hair in India.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Matrix Biolage Smoothproof Shampoo offers a competitive solution for frizzy hair in the Indian market.

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