mars by GHC Anti Hair Fall Hair Shampoo Prevents Hairfall Promotes Stronger Hair Growth Powered With Aloe Vera Argan Oil Caffeine Paraben SLS Sulphate Free 200 ml Pack of 1

mars by GHC Anti Hair Fall Hair Shampoo Prevents Hairfall Promotes Stronger Hair Growth Powered With Aloe Vera Argan Oil Caffeine Paraben SLS Sulphate Free 200 ml Pack of 1

Key Features: - Prevents hair fall - Promotes stronger hair growth - Contains aloe vera, argan oil, and caffeine - Paraben, SLS, and sulphate-free
For whom: - Individuals experiencing hair fall - Those looking to improve hair strength and growth - People with sensitive scalp who prefer paraben, SLS, and sulphate-free products
Pros: - Contains nourishing ingredients like aloe vera and argan oil - Helps prevent hair fall effectively - Stimulates hair growth with caffeine - Free from harmful chemicals
Cons: - May not work for severe cases of hair loss - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Aloe Vera, Argan Oil, and Caffeine.	Gartner
Brand Strength	20	18	Established brand with a reputation for hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for anti-hair fall shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the premium segment.	Euromonitor
Competition	10	8	Facing competition from similar anti-hair fall shampoo brands.	Forbes
Use-case Advantage	5	5	Addresses common hair fall concerns with natural ingredients.	Statista
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredients, competitive pricing, facing market competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—