Mamaearth Hibiscus Damage Repair Shampoo With Curry Leaves for Strong Nourished Hair 250ml For Dry Frizzy Smoother Shinier Hair Suitable for All Types

Mamaearth Hibiscus Damage Repair Shampoo With Curry Leaves for Strong Nourished Hair 250ml For Dry Frizzy Smoother Shinier Hair Suitable for All Types

About Product: Mamaearth Hibiscus Damage Repair Shampoo is specially formulated with the goodness of hibiscus and curry leaves to repair damaged hair and nourish it from root to tip. It is free from harmful chemicals like sulfates and parabens, making it safe for regular use. Key Features: - Contains hibiscus and curry leaves for repairing damaged hair - Free from sulfates, parabens, and other harmful chemicals - Nourishes hair for a smoother and shinier appearance For whom: This shampoo is suitable for all hair types, but especially beneficial for those dealing with dry, frizzy hair. It helps in making hair stronger, nourished and more manageable. Pros: - Repairs damaged hair effectively - Nourishes hair from root to tip - Improves hair texture and makes it smoother and shinier Cons: - Some may find the fragrance overpowering - Might not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Curry leaves and hibiscus are popular ingredients for hair repair in India.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-known brand with a strong presence in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the shampoo market with many established brands.	Nielsen
Use-case Advantage	5	3	Addresses the common issues of dry, frizzy hair in Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong brand and ingredient fit position Mamaearth Hibiscus Damage Repair Shampoo well in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—