Love Beauty And Planet Rosemary Yuzu lemon sulfate free anti dandruff shampoo 200ml

Love Beauty And Planet Rosemary Yuzu lemon sulfate free anti dandruff shampoo 200ml

This sulfate-free anti-dandruff shampoo from Love Beauty And Planet is designed to gently cleanse the scalp, reduce dandruff, and leave hair feeling fresh and manageable. The invigorating scent of rosemary and yuzu lemon adds a refreshing touch to your hair washing routine.

Key features of this shampoo include its sulfate-free formula, which is gentle on the scalp and hair. The anti-dandruff properties help to combat flakes and itchiness, while the nourishing ingredients leave hair feeling soft and smooth. The floral and citrus scent is uplifting and invigorating.

This shampoo is suitable for anyone dealing with dandruff or scalp issues, as well as those who simply want a gentle and effective cleanser for their hair. The natural ingredients are safe for daily use and suitable for all hair types.

Pros:
- Sulfate-free formula is gentle on the scalp
- Effective at reducing dandruff and flakes
- Invigorating scent of rosemary and yuzu lemon
- Nourishing ingredients leave hair soft and smooth

Cons:
- Some may find the scent too strong
- May not be as effective for severe dandruff cases
- 200ml size may not be enough for long-term use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The sulfate-free formula and the blend of rosemary, yuzu lemon make it appealing to Indian consumers looking for natural ingredients.	Euromonitor
Brand Strength	20	18	Love Beauty And Planet is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Shampoos with anti-dandruff properties are gaining popularity in the Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to other sulfate-free anti-dandruff shampoos in the market.	Retail Gazette
Competition	10	5	Facing moderate competition from other sulfate-free anti-dandruff shampoos in the Indian market.	Business Standard
Use-case Advantage	5	3	Offers a refreshing and invigorating experience during hair wash, enhancing the overall shower routine.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulfate-free anti-dandruff shampoo with natural ingredients, competitive pricing, and a refreshing experience.

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