Love Beauty And Planet Rice Water Angelica Seed Oil Silicone Free Curl Waves Shampoo No Parabens No Sulfates Angelica Essential Oil 400ml

Love Beauty And Planet Rice Water Angelica Seed Oil Silicone Free Curl Waves Shampoo No Parabens No Sulfates Angelica Essential Oil 400ml

Love Beauty And Planet Rice Water Angelica Seed Oil Silicone Free Curl Waves Shampoo is a nourishing and gently cleansing shampoo that helps define and enhance natural waves and curls.

Key Features: Contains rice water and angelica seed oil to help hydrate and strengthen hair, while angelica essential oil provides a soothing and refreshing aroma. This shampoo is free from silicones, parabens, and sulfates, making it gentle on both your hair and the environment.

For whom: This shampoo is perfect for those with curly or wavy hair who want to enhance their natural texture and keep their locks healthy and nourished.

Pros: - Nourishing formula helps hydrate and strengthen hair - Silicone free formula is gentle on hair and the environment - Refreshing angelica essential oil scent Cons: - Some may find the scent too strong - May not provide as much volume for those with fine hair - Price point may be higher than other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative use of rice water and angelica seed oil for curly hair needs.	IndiaRetailing
Brand Strength	20	18	Strong brand reputation globally and positive perception in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos.	Euromonitor
Competition	10	8	Facing competition from established natural hair care brands in India.	BusinessToday
Use-case Advantage	5	5	Addresses specific needs of curly hair with natural ingredients.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand with innovative natural ingredients, facing competition in growing Indian market.

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