Love Beauty And Planet Jojoba oil Hibiscus Pentavitin Hydrate Nourish Sulfate Free Shampoo 200ml

Love Beauty And Planet Jojoba oil Hibiscus Pentavitin Hydrate Nourish Sulfate Free Shampoo 200ml

This Love Beauty And Planet shampoo is a sulfate-free formulation that contains jojoba oil, hibiscus, and Pentavitin to hydrate and nourish your hair.

Key features include the use of natural ingredients like jojoba oil, hibiscus, and Pentavitin to deeply moisturize and nourish your hair. The sulfate-free formula is gentle on your scalp and hair, making it suitable for daily use.

This shampoo is perfect for those looking for a hydrating and nourishing formula that is free of harsh chemicals. It is ideal for all hair types, including dry, damaged, and color-treated hair.

Pros: The use of natural ingredients, sulfate-free formula, hydrating and nourishing properties. Cons: Some users may find the scent too strong.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation tailored for hydrating and nourishing hair, meeting current consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation for sustainability and quality.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within premium segment, appealing to target audience.	Kantar
Competition	10	6	Facing moderate competition from similar premium natural shampoo brands in the market.	Nielsen
Use-case Advantage	5	5	Addresses specific needs of individuals seeking sulfate-free and hydrating shampoo.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural shampoo with competitive pricing in a growing market.

Factor	Rating (out of 5)	Notes
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