L Oreal Paris Very Berry Strawberry Kids Shampoo 250 ml

L Oreal Paris Very Berry Strawberry Kids Shampoo 250 ml

- About Product L'Oreal Paris Very Berry Strawberry Kids Shampoo is a gentle and nourishing shampoo specially formulated for children's hair. It has a delightful strawberry scent that kids will love, making hair-washing a fun and enjoyable experience for them.

- Key Features This shampoo is tear-free and dermatologically tested, ensuring it is safe for children's delicate skin and eyes. It is also enriched with vitamin B5 and natural oils to keep hair soft, smooth, and healthy.

- For whom This shampoo is ideal for children of all ages, with a formula that is gentle on their scalp and hair. The fruity fragrance is sure to appeal to kids, making bath time a more pleasant and enjoyable experience.

- Pros & Cons Pros: The strawberry scent is loved by kids, making hair-washing a more fun experience. The tear-free formula is gentle on eyes and skin, and the nourishing ingredients keep hair healthy and soft. Cons: Some may find the scent too strong, especially if they are sensitive to fragrances. The bottle size of 250 ml may be too small for families with multiple children or frequent use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The strawberry fragrance and gentle formula cater well to kids' hair care needs.	Nielsen
Brand Strength	20	18	L'Oreal Paris is a well-established and trusted brand in India.	Euromonitor
Category Momentum	20	15	Growing demand for kids' personal care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar kids' shampoos in the market.	Kantar
Competition	10	0	Highly competitive market with several established and emerging brands.	IRI
Use-case Advantage	5	3	Promotes easy detangling and gentle cleansing for children's hair.	GfK
Final Market Score	100	66/100 (3.30/5)	L'Oreal Paris Kids Very Berry Strawberry Shampoo 250ml is a strong contender in the Indian kids' shampoo segment.

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