L Oreal Paris Shampoo Vibrant Revived Colour For Colour treated Hair Protects from UVA UVB Colour Protect 650ml

L Oreal Paris Shampoo Vibrant Revived Colour For Colour treated Hair Protects from UVA UVB Colour Protect 650ml

About Product: L'Oreal Paris Shampoo Vibrant Revived Colour is specially formulated for color-treated hair. It helps protect your hair from UVA and UVB rays, ensuring that your color stays vibrant and lasts longer.

Key Features: This shampoo is enriched with ingredients that help protect and revive your hair color. It also helps maintain the health and strength of your hair, leaving it soft, smooth, and shiny.

For whom: This shampoo is perfect for those with color-treated hair who want to keep their color looking vibrant and fresh. It is suitable for all hair types and colors.

Pros: - Helps protect hair from UVA and UVB rays - Revives and maintains hair color - Leaves hair soft, smooth, and shiny - Suitable for all hair types

Cons: - May be slightly more expensive than other shampoos - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for color-treated hair protection in Indian market.	Beauty Insider
Brand Strength	20	15	L'Oreal Paris is a well-established brand in India.	Brand Equity
Category Momentum	20	10	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail Today
Competition	10	6	Facing competition from other established brands in India.	Business Standard
Use-case Advantage	5	5	Addresses specific needs of color-treated hair in India.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively positioned shampoo for color-treated hair in growing Indian market.

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