L Or al Professionnel Absolut Repair Molecular Sulfate Free Deep Repairing Shampoo for Damaged Hair

L Or al Professionnel Absolut Repair Molecular Sulfate Free Deep Repairing Shampoo for Damaged Hair

About the Product: The L'Oréal Professionnel Absolut Repair Molecular Shampoo is a sulfate-free deep repairing shampoo specifically designed for damaged hair. It helps to restore strength and vitality to hair that has been subjected to various forms of damage, such as heat styling, chemical treatments, and environmental factors.

Key Features: - Sulfate-free formula for gentle cleansing - Contains molecular repair technology to target damaged hair fibers - Helps to strengthen and rehydrate dry, damaged hair - Restores elasticity and shine to hair - Suitable for all hair types

For Whom: This shampoo is ideal for individuals with damaged hair in need of repair and hydration. It is suitable for all hair types and can be used regularly to help improve the overall health and appearance of the hair.

Pros: - Helps to repair and strengthen damaged hair - Gentle formula that is suitable for all hair types - Restores shine and elasticity to hair - Sulfate-free for a gentle cleanse

Cons: - May be more expensive than other shampoos on the market - Some users may find the formula to be too heavy for their hair type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains repairing properties suitable for damaged hair.	GfK
Brand Strength	20	18	L'Oréal Professionnel is a trusted brand in India.	Brandwatch
Category Momentum	20	15	High demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos.	Euromonitor
Competition	10	8	Facing competition from other premium sulfate-free shampoos.	Nielsen
Use-case Advantage	5	5	Addresses specific needs of individuals with damaged hair.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this shampoo well in the Indian market.

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