Kudos Amla Reetha Shikakai Shampoo 500 Ml

Kudos Amla Reetha Shikakai Shampoo 500 Ml

Kudos Amla Reetha Shikakai Shampoo is a natural hair care product that combines the benefits of amla, reetha, and shikakai to promote healthy and lustrous hair.

Key Features: - Contains amla, reetha, and shikakai extracts known for their nourishing properties - Free from harsh chemicals like sulfates and parabens - Helps in reducing hair fall and promoting hair growth - Leaves hair feeling soft, smooth, and manageable

For whom: This shampoo is suitable for all hair types, especially for those looking for a natural alternative to commercial hair care products. It is great for individuals dealing with hair fall, dryness, or dullness.

Pros: - Natural ingredients that are gentle on the hair and scalp - Helps in improving overall hair health - Pleasant fragrance - Affordable price point

Cons: - May not lather as much as conventional shampoos - Some users may find the consistency to be too runny

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular natural ingredients like Amla, Reetha, and Shikakai.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in the shampoo segment.	Nielsen
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural ingredient shampoos.	GfK
Competition	10	6	Facing competition from other established natural shampoo brands.	IRI
Use-case Advantage	5	5	Addresses specific hair concerns like dandruff and hair fall.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural shampoo with competitive pricing in a growing market.

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