Koiffeur BraziBond 3X Hydrating Shampoo Salphate Free 3X Hydrating Hair Mask Of Damage Treated Hair For Daily Care With Amino Keratin 250ml Shampoo 200ml Mask

Koiffeur BraziBond 3X Hydrating Shampoo Salphate Free 3X Hydrating Hair Mask Of Damage Treated Hair For Daily Care With Amino Keratin 250ml Shampoo 200ml Mask

About Product: The Koiffeur BraziBond 3X Hydrating Shampoo and Hair Mask are designed to provide daily care for damaged and treated hair. Both products are sulfate-free and infused with amino keratin to help hydrate and nourish the hair.

Key Features: - Sulfate-free formula - Infused with amino keratin - Hydrates and nourishes damaged and treated hair - Suitable for daily use - Comes in convenient sizes of 250ml for the shampoo and 200ml for the mask

For whom: The Koiffeur BraziBond 3X Hydrating Shampoo and Hair Mask are perfect for anyone with damaged or treated hair looking for a daily care routine that will help hydrate and nourish their locks.

Pros: - Sulfate-free formula is gentle on the hair and scalp - Amino keratin helps to strengthen and repair damaged hair - Hydrating formula leaves hair soft and manageable - Convenient sizes for easy use at home or on the go

Cons: - Some users may find the shampoo or mask to be too heavy for their hair type - Price point may be higher compared to other hair care products in the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Amino keratin infusion aligns with current trend towards natural ingredients.	Nielsen
Brand Strength	20	18	Established brand reputation in hair care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for sulfate-free hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free hair care sets in India.	Kantar
Competition	10	8	Facing moderate competition from other sulfate-free hair care sets in Indian market.	IRI
Use-case Advantage	5	5	Offers combined hydrating shampoo and hair mask for convenient hair care routine.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with on-trend features and competitive pricing, facing moderate competition.

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