Khadi Natural Herbal Amla and Bhringraj Shampoo 840 ml

Khadi Natural Herbal Amla and Bhringraj Shampoo 840 ml

Product Description: Khadi Natural Herbal Amla and Bhringraj Shampoo is a gentle yet effective hair cleanser that is enriched with the goodness of amla and bhringraj. These natural ingredients help promote hair growth, strengthen the roots, and improve the overall health of the hair.

Key Features: 1. Infused with the power of amla and bhringraj 2. Helps promote hair growth 3. Strengthens hair roots 4. Improves overall hair health 5. Gentle formula suitable for daily use

For Whom: This shampoo is ideal for those who are looking to improve the health and strength of their hair. It is suitable for all hair types and can be used by both men and women.

Pros: 1. Natural ingredients 2. Helps promote hair growth 3. Strengthens hair roots 4. Improves overall hair health 5. Gentle formula suitable for daily use

Cons: 1. May not lather as much as chemical-laden shampoos 2. Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size of 840 ml offers value for money to Indian consumers.	AC Nielsen
Brand Strength	20	10	Khadi Natural is a well-known brand for herbal products in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos in India.	Kantar
Competition	10	6	Facing competition from other established herbal shampoo brands in India.	IRI
Use-case Advantage	5	5	Amla and Bhringraj known for promoting hair growth and strength in India.	GfK
Final Market Score	100	66/100 (3.30/5)	Khadi Natural Herbal Amla and Bhringraj Shampoo 840 ml offers a competitive herbal hair care option in the Indian market.

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