Keratine Professional Smoothing Shampoo with extra Smoothing Dose for Dry damaged Hair Nourishes Reapair Damaged Hair 210 ml

Keratine Professional Smoothing Shampoo with extra Smoothing Dose for Dry damaged Hair Nourishes Reapair Damaged Hair 210 ml

- This Keratine Professional Smoothing Shampoo is specially formulated for dry and damaged hair. It contains extra smoothing dose to nourish and repair damaged hair, leaving it soft and manageable.

- Key Features: - Contains keratin to strengthen and smooth hair - Restores moisture to dry and damaged hair - Helps to reduce frizz and improve manageability - Suitable for all hair types

- For whom: - This shampoo is perfect for individuals with dry, damaged, or frizzy hair looking to restore health and shine to their locks.

- Pros: - Nourishes and repairs damaged hair - Leaves hair soft and manageable - Helps to reduce frizz - Suitable for all hair types

- Cons: - May not be suitable for those with sensitive scalps or allergies to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers specific benefits for dry and damaged hair, meeting consumer needs	Beauty Insider
Brand Strength	20	18	Well-established brand with a reputation for quality hair care products	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end smoothing shampoos	Retail Today
Competition	10	8	Facing moderate competition from other premium smoothing shampoos in the market	Cosmetics Business
Use-case Advantage	5	5	Addresses a common hair concern in the Indian market with its nourishing and repairing properties	Vogue
Final Market Score	100	76/100 (3.80/5)	Highly competitive smoothing shampoo with strong brand and feature fit

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