Kaya Clinic Anti Dandruff Shampoo 200ml Mild Scalp Purifying Shampoo with Vitamin B5 Seaweed Extracts

Kaya Clinic Anti Dandruff Shampoo 200ml Mild Scalp Purifying Shampoo with Vitamin B5 Seaweed Extracts

Key Features:
- Formulated with Vitamin B5 and Seaweed Extracts to effectively cleanse and purify the scalp
- Helps to reduce dandruff and prevent its recurrence
- Mild formula suitable for daily use without stripping the hair of its natural oils
- Leaves hair feeling soft, smooth, and manageable
For whom:
This anti-dandruff shampoo is suitable for individuals dealing with dandruff and scalp issues. It is gentle enough for daily use and suitable for all hair types.
Pros:
- Effectively cleanses and purifies the scalp
- Reduces dandruff and prevents recurrence
- Leaves hair feeling soft and manageable
Cons:
- May not be effective for severe dandruff conditions
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective combination of Vitamin B5 and Seaweed Extracts for scalp health.	WebMD, Healthline
Brand Strength	20	10	Kaya Clinic's established reputation for quality hair care products.	Brandwatch, Forbes
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos in the market.	Retail360, Business Standard
Competition	10	6	Facing competition from established anti-dandruff shampoo brands in India.	Hindustan Times, The Economic Times
Use-case Advantage	5	5	Addresses dandruff issues while maintaining scalp health and nourishment.	Vogue, Elle
Final Market Score	100	66/100 (3.30/5)	Kaya Clinic Anti Dandruff Shampoo offers a balanced solution in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—