Jovees Keratin Hair Balance Conditioning Shampoo Exfoliates and Renews Scalp For Healthy Hair 300 ml

Jovees Keratin Hair Balance Conditioning Shampoo Exfoliates and Renews Scalp For Healthy Hair 300 ml

About Product: Jovees Keratin Hair Balance Conditioning Shampoo is specifically formulated to exfoliate and renew the scalp, promoting healthy hair growth. It is enriched with keratin, which helps strengthen and nourish the hair from root to tip. This shampoo is suitable for all hair types and is free from harmful chemicals.

Key Features: - Exfoliates the scalp to remove build-up and impurities - Renews the scalp, promoting healthy hair growth - Enriched with keratin for strength and nourishment - Suitable for all hair types - Free from harmful chemicals

For whom: This shampoo is ideal for individuals looking to improve the health of their hair and scalp. It is suitable for all hair types and can help with concerns such as dandruff, dryness, and hair fall.

Pros: - Helps exfoliate and renew the scalp - Strengthens and nourishes the hair - Suitable for all hair types - Free from harmful chemicals Cons: - May not work for individuals with severe scalp conditions - Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative exfoliating scalp treatment aligns with current consumer preference for holistic hair care solutions.	Nielsen
Brand Strength	20	18	Established brand with loyal customer base in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in the market.	Kantar
Competition	10	8	Facing moderate competition from other established brands offering similar scalp treatment shampoos.	IRI
Use-case Advantage	5	5	Addresses the need for scalp health and hair nourishment in a single product, appealing to busy consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Innovative scalp treatment shampoo with strong brand presence, competitively priced for the growing natural hair care market in India.

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