Jovees Herbal Thyme Tea Tree Anti Dandruff Shampoo With Tea Tree Thyme Lemon Extract For All Hair Type Prevents Dandruff Dry Scalp 300ml

Jovees Herbal Thyme Tea Tree Anti Dandruff Shampoo With Tea Tree Thyme Lemon Extract For All Hair Type Prevents Dandruff Dry Scalp 300ml

Jovees Herbal Thyme Tea Tree Anti Dandruff Shampoo is a specially formulated shampoo that helps prevent dandruff and dry scalp. It contains the goodness of tea tree, thyme, and lemon extract, which are known for their anti-inflammatory and antiseptic properties. This shampoo is suitable for all hair types.

Key Features: - Contains tea tree, thyme, and lemon extract - Helps prevent dandruff and dry scalp - Suitable for all hair types - Anti-inflammatory and antiseptic properties

For whom: This shampoo is ideal for anyone who struggles with dandruff or dry scalp. It is suitable for all hair types, making it a versatile option for those looking to improve the health of their scalp.

Pros: - Helps prevent dandruff and dry scalp - Contains natural ingredients with anti-inflammatory properties - Suitable for all hair types Cons: - May not lather as much as traditional shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Thyme, Tea Tree, and Lemon Extract are popular ingredients for anti-dandruff shampoos in India.	GfK
Brand Strength	20	18	Jovees is a well-established herbal brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for herbal anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal anti-dandruff shampoos in the Indian market.	IRI
Competition	10	0	Intense competition from other established herbal anti-dandruff shampoo brands in India.	Nielsen
Use-case Advantage	5	3	Effective in preventing dandruff and dry scalp for all hair types, meeting diverse consumer needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong brand and ingredient fit, competitive pricing, but faces tough competition in the Indian herbal anti-dandruff shampoo market.

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