Jovees Herbal Honey Apple Conditioning Shampoo For silky Soft Shiny Hair Repairing Hair Controls Frizz With Peach and Aloe Vera Extracts For Dry to Rough Hair 300 ml

Jovees Herbal Honey Apple Conditioning Shampoo For silky Soft Shiny Hair Repairing Hair Controls Frizz With Peach and Aloe Vera Extracts For Dry to Rough Hair 300 ml

This Jovees Herbal Honey Apple Conditioning Shampoo is formulated with the goodness of honey, apple, peach, and aloe vera extracts. It helps in repairing hair, controlling frizz, and promoting silky soft shiny hair.

Key Features: - Contains honey, apple, peach, and aloe vera extracts - Helps in repairing hair - Controls frizz - Promotes silky soft shiny hair - Suitable for dry to rough hair - Comes in a 300 ml bottle

For whom: This shampoo is ideal for those with dry to rough hair looking to repair and nourish their hair. It is suitable for all hair types and can help control frizz for a smooth and shiny finish.

Pros: - Made with natural extracts - Helps in repairing and nourishing hair - Controls frizz for a smooth finish - Suitable for all hair types Cons: - Some users may find the scent too strong - May not lather as much as other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of herbal ingredients catering to specific hair concerns.	Beauty Insider
Brand Strength	20	18	Established brand with loyal customer base and positive brand perception.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoo offerings in the market.	Retail Today
Competition	10	0	Intense competition from both established and emerging herbal shampoo brands.	MarketWatch
Use-case Advantage	5	3	Addresses common hair issues like dryness, roughness, and frizz effectively.	Vogue
Final Market Score	100	66/100 (3.30/5)	Jovees Herbal Honey Apple Shampoo offers a well-balanced mix of natural ingredients at an attractive price point.

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