IMC Hair Colour Shampoo Enriched With Noni Ext Aloevera Olive Oil And Glyserin 1 Count

IMC Hair Colour Shampoo Enriched With Noni Ext Aloevera Olive Oil And Glyserin 1 Count

IMC Hair Colour Shampoo is a unique hair care product that not only cleanses your hair but also provides a touch of color with its noni extract. Enriched with aloe vera, olive oil, and glycerin, this shampoo not only adds vibrancy to your hair but also nourishes and moisturizes it.

Key Features: - Contains noni extract for natural hair coloring - Enriched with aloe vera, olive oil, and glycerin for nourishment - Cleanses the hair while providing color - Easy to use and convenient

This product is suitable for individuals looking to add a touch of color to their hair while also nourishing and moisturizing it. It is ideal for those who want to experiment with different hair shades without committing to permanent hair dye.

Pros: - Provides a natural hair coloring option - Nourishes and moisturizes the hair - Convenient and easy to use - Adds vibrancy to the hair Cons: - May not provide as intense color as traditional hair dye - Color may fade over time

Overall, IMC Hair Colour Shampoo is a great option for those looking for a quick and easy way to add color to their hair while also benefiting from nourishing ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with aloe vera, olive oil, and glycerin aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in hair care sector.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI
Competition	10	10	Facing moderate competition from other natural hair care brands offering similar benefits.	Nielsen
Use-case Advantage	5	3	Convenient 3-in-1 solution for hair color, shampoo, and conditioning needs.	GfK
Final Market Score	100	76/100 (3.80/5)	Innovative formula and competitive pricing position IMC Noni Extract Hair Color Shampoo well in the growing Indian natural hair care market.

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