iluvia Professional Hard Water Shampoo Combats Hair Fall Flaking Damage Dryness 200 Ml

iluvia Professional Hard Water Shampoo Combats Hair Fall Flaking Damage Dryness 200 Ml

iluvia Professional Hard Water Shampoo is specifically formulated to combat the damaging effects of hard water on hair. Hard water can lead to hair fall, flaking, damage, and dryness, but this shampoo helps to cleanse and protect the hair from these issues.

Key features of this shampoo include its gentle yet effective formula that removes impurities and mineral deposits from the hair, leaving it clean and refreshed. It also contains nourishing ingredients that help to strengthen and moisturize the hair, promoting healthy growth and shine.

This shampoo is suitable for individuals who live in areas with hard water and are experiencing hair fall, flaking, damage, or dryness as a result. It is also suitable for anyone looking to protect their hair from the damaging effects of hard water and maintain overall hair health.

Pros: - Effectively combats the damaging effects of hard water on hair - Contains nourishing ingredients that help to strengthen and moisturize the hair - Suitable for individuals experiencing hair fall, flaking, damage, or dryness from hard water Cons: - May not be as effective for individuals with very severe hard water issues - Slightly higher price point compared to regular shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for hard water issues prevalent in India	Beauty Insider
Brand Strength	20	10	Established brand reputation in hair care segment	Brand Equity
Category Momentum	20	15	Growing demand for specialized shampoos in Indian market	Mintel
Price Positioning	20	10	Competitive pricing compared to similar premium products	Retail360
Competition	10	6	Facing competition from established brands with similar offerings	Cosmetics Business
Use-case Advantage	5	5	Addresses multiple hair concerns in a single product	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned shampoo in the Indian market catering to diverse hair needs.

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