Head Shoulders Anti Hairfall Shampoo 1 Litres

Head Shoulders Anti Hairfall Shampoo 1 Litres

Product: Head & Shoulders Anti Hairfall Shampoo is a specially formulated shampoo designed to help prevent hair fall and promote healthier, stronger hair. It comes in a convenient 1 liter size, perfect for regular use.

Key Features: This shampoo contains a unique blend of ingredients that target the root causes of hair fall, strengthening the hair from within. It is clinically proven to reduce hair breakage and promote hair growth, leaving your hair looking and feeling healthier.

For whom: This shampoo is suitable for anyone looking to combat hair fall and improve the overall health of their hair. Whether you have thinning hair, breakage, or just want to maintain strong, beautiful locks, this shampoo is ideal for you.

Pros: The Head & Shoulders Anti Hairfall Shampoo has a pleasant scent, lathers well, and is easy to rinse out. It effectively reduces hair fall and leaves the hair feeling soft and smooth. Plus, the large 1 liter size means you won't run out of shampoo anytime soon.

Cons: Some users may find the formula a little drying, especially if they have dry or damaged hair. Additionally, the large size may not be practical for travel or for those with limited storage space.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size of 1 liter is popular in Indian households for family use.	AC Nielsen, Kantar
Brand Strength	20	18	Head & Shoulders is a well-established brand with high consumer trust in India.	Brand Equity, Nielsen
Category Momentum	20	15	Strong growth in shampoo market, especially in anti-hairfall segment.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to other anti-hairfall shampoos in the market.	IRI, Retail360
Competition	10	9	Facing competition from other anti-hairfall shampoos like Dove and Pantene.	Euromonitor, Kantar
Use-case Advantage	5	4	Effective in reducing hair fall and dandruff, meeting key consumer needs.	Brand Equity
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing anti-hairfall shampoo segment.

Factor	Rating (out of 5)	Notes
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