Head Shoulders Anti Dandruff Shampoo Conditioner Smooth Silky 180 ML

Head Shoulders Anti Dandruff Shampoo Conditioner Smooth Silky 180 ML

About Product: Head & Shoulders Anti Dandruff Shampoo Conditioner Smooth & Silky is a 2-in-1 formula that effectively fights dandruff while also leaving your hair smooth and silky. It is specially designed to keep your scalp healthy and your hair looking beautiful.

Key Features: - Formulated with Head & Shoulders' patented anti-dandruff technology - Infused with conditioning agents to leave hair smooth and silky - Helps to prevent dryness and itchiness of the scalp - Suitable for daily use - Refreshing fragrance

For whom: This product is suitable for individuals who have dandruff-prone scalp and are looking for a convenient solution to treat dandruff while also conditioning their hair. It is suitable for all hair types and can be used by both men and women.

Pros: - Effective in fighting dandruff - Leaves hair smooth and silky - Prevents scalp dryness and itchiness - Convenient 2-in-1 formula saves time and money - Suitable for daily use

Cons: - Some users may find the fragrance too strong - May not be suitable for individuals with very sensitive scalp

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers anti-dandruff and conditioning benefits in one.	GfK
Brand Strength	20	18	Head & Shoulders is a well-established brand in India.	Brandwatch
Category Momentum	20	15	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced within the 180 ML shampoo segment.	Euromonitor
Competition	10	10	Facing competition from other anti-dandruff shampoo brands.	Kantar
Use-case Advantage	5	3	Addresses both dandruff and hair conditioning needs.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Head & Shoulders Anti Dandruff Shampoo Conditioner is well-positioned in the competitive Indian shampoo market.

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