Godrej Professional Probio Keratin Revive Shampoo 1000ml

Godrej Professional Probio Keratin Revive Shampoo 1000ml

- Product: Godrej Professional Probio Keratin Revive Shampoo 1000ml

- Key Features: This shampoo is enriched with probiotics and keratin that help in nourishing and strengthening the hair strands. It also helps in controlling frizz and making the hair more manageable.

- For whom: This shampoo is suitable for all hair types, especially for those with weak and damaged hair.

- Pros: The probiotics in the shampoo help in restoring the natural balance of the scalp and promoting healthy hair growth. The keratin helps in repairing and strengthening the hair, making it less prone to breakage.

- Cons: Some users may find the price of the shampoo to be on the higher side compared to other brands. Additionally, the packaging of the product may not be travel-friendly due to its size.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Probio Keratin formula aligns with current trend towards natural and nourishing hair products.	Vogue India, Elle India
Brand Strength	20	18	Godrej Professional is a well-established brand in the Indian hair care market.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced for its size and quality compared to similar products in the market.	Business Today, The Economic Times
Competition	10	5	Facing competition from both established brands and emerging niche players in the premium shampoo segment.	Hindustan Times, Livemint
Use-case Advantage	5	3	Suitable for regular use and effective in reviving damaged hair, meeting a common consumer need.	Femina
Final Market Score	100	76/100 (3.80/5)	Godrej Professional Probio Keratin Revive Shampoo 1000ml offers a competitive and nourishing solution in the premium shampoo segment.

Factor	Rating (out of 5)	Notes
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