Giovanni Organic Keratin Argan Oil Shampoo Pack of 1 250ml

Giovanni Organic Keratin Argan Oil Shampoo Pack of 1 250ml

This Giovanni shampoo is formulated with organic ingredients such as keratin and argan oil, known for their nourishing and strengthening properties.

Key features of this shampoo include its sulfate-free formula, which is gentle on the hair and scalp, as well as its ability to smooth and strengthen the hair, leaving it looking healthy and shiny.

This shampoo is suitable for individuals with dry, damaged, or frizzy hair, as it helps to restore moisture and improve the overall health of the hair.

Pros of the Giovanni Organic Keratin & Argan Oil Shampoo include its organic ingredients, gentle formula, and ability to improve the condition of the hair over time. Cons may include the price point, as organic products can sometimes be more expensive than conventional products.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin and Argan oil are popular ingredients in premium shampoos in India.	Euromonitor
Brand Strength	20	18	Giovanni is a well-known brand with a positive reputation for organic products.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic shampoos in the market.	Retail360
Competition	10	0	Intense competition in the organic shampoo segment from both local and international brands.	MarketWatch
Use-case Advantage	5	3	Suitable for those seeking organic and nourishing hair care solutions.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Giovanni Organic Keratin & Argan Oil Shampoo is well-positioned in the growing Indian market for organic hair care products.

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