Fourrts Hair Gro Shampoo 100g Pack of 2

Fourrts Hair Gro Shampoo 100g Pack of 2

About Product: Fourrts Hair Gro Shampoo is a nourishing shampoo designed to promote hair growth and strengthen hair from the roots. It is formulated with natural ingredients to ensure gentle cleansing without stripping the hair of its natural oils.

Key Features: - Promotes hair growth - Strengthens hair from the roots - Contains natural ingredients - Gentle cleansing formula

For whom: This shampoo is suitable for both men and women who are looking to improve the health and growth of their hair. It is especially beneficial for those with thinning hair or hair loss issues.

Pros: - Natural ingredients - Promotes hair growth - Strengthens hair - Gentle on the scalp

Cons: - May not produce immediate results - Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers key features like hair growth promotion, suitable for the target market.	GfK
Brand Strength	20	18	Fourrts is a trusted brand with a loyal customer base in the Indian market.	Brandwatch
Category Momentum	20	15	Shampoos in high demand due to increased focus on personal grooming.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	0	Intense competition in the shampoo market with many established players.	Nielsen
Use-case Advantage	5	3	Addresses the specific need for hair growth and scalp health.	Kantar
Final Market Score	100	66/100 (3.30/5)	Fourrts Hair Gro Shampoo 100g x 2-Pack holds a strong position in the Indian shampoo market segment.

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