Fixderma Bioteez S Anti Dandruff Shampoo Flaky Scalp Condition Nourish Dry Hair Relieves Itchy Dry Scalp Recurrent Dandruff Sulphate Paraben Free Formulation 75ml

Fixderma Bioteez S Anti Dandruff Shampoo Flaky Scalp Condition Nourish Dry Hair Relieves Itchy Dry Scalp Recurrent Dandruff Sulphate Paraben Free Formulation 75ml

Key Features:
- Sulphate and Paraben-Free Formula
- Nourishes Dry Hair
- Relieves Itchy Scalp
- Eliminates Recurrent Dandruff
For whom:
- Men and women with dry scalp and recurrent dandruff issues.
Pros:
- Free from harsh chemicals like sulphates and parabens
- Nourishes and hydrates dry hair
- Soothes itchy scalp
Cons:
- May not work for severe dandruff issues
- Small size of the bottle (75ml) may not be sufficient for long-term use


Fixderma Bioteez S Anti-Dandruff Shampoo is a great option for individuals looking for a sulphate and paraben-free formula to nourish their dry hair, relieve itchy scalp, and eliminate recurrent dandruff. It is suitable for both men and women with these specific scalp issues. However, it may not be as effective for severe dandruff problems and the small size of the bottle (75ml) may not be enough for long-term use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate and paraben-free formula aligns with current consumer preferences	Nielsen, Kantar
Brand Strength	20	18	Established brand with positive reputation for hair care products	Brand Equity, Pitch Madison
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos in the market	Retail360, Business Standard
Competition	10	8	Facing competition from both established and emerging anti-dandruff shampoo brands	The Economic Times, Livemint
Use-case Advantage	5	5	Addresses common hair issues like dryness, itchiness, and dandruff effectively	Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Competitively positioned anti-dandruff shampoo with strong brand and feature fit

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—