Fabessentials Jasmine Tea Tree Chamomile Shampoo Clarifying Anti Dandruff Shampoo for Deep Cleansing Calms Irritated Scalp and Nourishes Hair pH 5 5 Normal to Oily Hair 250 ml

Fabessentials Jasmine Tea Tree Chamomile Shampoo Clarifying Anti Dandruff Shampoo for Deep Cleansing Calms Irritated Scalp and Nourishes Hair pH 5 5 Normal to Oily Hair 250 ml

About Product: Fabessentials Jasmine Tea Tree Chamomile Shampoo is a clarifying anti-dandruff shampoo that provides deep cleansing while also calming the irritated scalp and nourishing the hair. With a pH balance of 5.5, it is suitable for normal to oily hair types.

Key Features: - Formulated with Jasmine, Tea Tree, and Chamomile to soothe and nourish the scalp - Helps to combat dandruff and excess oil - pH balanced for healthy hair and scalp

For Whom: This shampoo is ideal for those with normal to oily hair types who are looking for a clarifying shampoo that also addresses dandruff and scalp irritation.

Pros & Cons: Pros: - Deep cleanses the hair and scalp - Soothes and nourishes the scalp - Helps combat dandruff and excess oil Cons: - May not be suitable for those with dry hair types - Scent may be too strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients for clarifying and nourishing hair.	CosmeticsDesignAsia
Brand Strength	20	18	Established brand with positive reputation for hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	0	Intense competition in the anti-dandruff shampoo segment in India.	GfK
Use-case Advantage	5	3	Addresses common scalp issues faced by Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced anti-dandruff shampoo with strong brand reputation.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—