Easy Bath Shampoo Cap No Rinse Alcohol Free Condition Hair Pack of 1

Easy Bath Shampoo Cap No Rinse Alcohol Free Condition Hair Pack of 1

The Easy Bath Shampoo Cap is a convenient and easy-to-use hair care product that requires no rinsing. It is alcohol-free and helps to condition and clean the hair without the need for water. Simply put on the cap, massage the hair and scalp, and then remove the cap - it's that simple!

Key Features: - No rinse formula - Alcohol-free - Convenient and easy to use - Helps to condition and clean hair - Pack of 1 cap

For whom: This product is ideal for individuals who have difficulty bathing, such as the elderly or those with limited mobility. It can also be useful for caregivers who need a quick and efficient way to clean and condition someone's hair.

Pros: - Saves time and effort - No need for water - Leaves hair feeling clean and conditioned - Gentle on the scalp

Cons: - May not provide the same level of cleanliness as traditional shampooing - One-time use only

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique no-rinse and conditioning features align well with current market trends.	Nielsen
Brand Strength	20	15	Established brand reputation in hair care segment in India.	Euromonitor
Category Momentum	20	10	Growing demand for convenient hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other no-rinse hair care products in India.	Statista
Use-case Advantage	5	5	Addresses the need for quick and efficient hair care solutions for busy consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative no-rinse shampoo cap with strong market potential in India.

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