Earth Rhythm Murumuru Butter Shampoo Bar for Dry Frizzy and Curly Hair with Vitamin E Deep Conditions Softens Maintains Growth Sulphate Paraben Free Men Women 80gm Cardboard

Earth Rhythm Murumuru Butter Shampoo Bar for Dry Frizzy and Curly Hair with Vitamin E Deep Conditions Softens Maintains Growth Sulphate Paraben Free Men Women 80gm Cardboard

This Earth Rhythm Murumuru Butter Shampoo Bar is specially formulated for dry, frizzy, and curly hair types. It contains Vitamin E which helps to deep condition, soften, and maintain hair growth. Plus, it is free from sulphates and parabens, making it a safer option for both men and women.

Key Features: - Enriched with Murumuru Butter for deep conditioning - Contains Vitamin E to soften hair and promote growth - Suitable for dry, frizzy, and curly hair types - Free from sulphates and parabens - Comes in a convenient 80gm cardboard packaging

For whom: This shampoo bar is ideal for individuals with dry, frizzy, and curly hair looking for a natural and effective hair care solution. It is suitable for both men and women seeking to nourish and hydrate their locks.

Pros: - Deeply conditions and softens hair - Helps maintain hair growth - Free from harmful chemicals like sulphates and parabens - Convenient and eco-friendly packaging

Cons: - May not be suitable for individuals with oily hair types - Some users may find the packaging less durable than traditional plastic bottles

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Murumuru butter and Vitamin E are popular ingredients for nourishing dry, frizzy, and curly hair in India.	Vogue
Brand Strength	20	18	Earth Rhythm is a well-known brand for natural and quality hair care products in India.	Brandwatch
Category Momentum	20	15	Growing demand for sustainable hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate and paraben-free shampoo bars in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from other sulfate and paraben-free shampoo bars targeting similar hair types in India.	BeautyToday
Use-case Advantage	5	5	Addresses specific needs of individuals with dry, frizzy, and curly hair, a common concern in India.	Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulfate and paraben-free shampoo bar catering to the growing demand for natural hair care solutions in India.

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