Dr Batra s Dandruff cleansing shampoo 100 ml

Dr Batra s Dandruff cleansing shampoo 100 ml

is a specially formulated shampoo designed to effectively combat dandruff and maintain a healthy scalp.

Key features of Dr Batra s Dandruff cleansing shampoo include its blend of natural ingredients such as neem, tea tree oil, and aloe vera, which work together to soothe and nourish the scalp while eliminating dandruff-causing bacteria.

This shampoo is suitable for individuals who are struggling with dandruff and scalp issues, as well as those looking for a gentle and natural solution to maintain a healthy scalp.

Pros of Dr Batra s Dandruff cleansing shampoo include its effective formula that helps to reduce dandruff and soothe scalp irritation, as well as its natural ingredients that promote overall scalp health. Cons may include a stronger scent due to the presence of natural oils, which may not be preferred by some users.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Specifically formulated for flaky scalp relief, meeting consumer needs.	GfK
Brand Strength	20	18	Dr Batra's established reputation in natural healthcare products.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos.	Euromonitor
Competition	10	8	Facing strong competition from established anti-dandruff shampoo brands.	Nielsen
Use-case Advantage	5	5	Convenient travel-friendly 100ml size for on-the-go use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit, but faces price competition in growing anti-dandruff market.

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