Dove Dryness Care Shampoo 180ml

Dove Dryness Care Shampoo 180ml

- About Product

Dove Dryness Care Shampoo is specially formulated to nourish and hydrate dry and damaged hair. Enriched with Pro-Moisture Complex, it helps to restore moisture balance and leave hair feeling soft and silky.

- Key Features

1. Nourishes and hydrates dry hair
2. Restores moisture balance
3. Leaves hair feeling soft and silky

- For whom

This shampoo is ideal for those with dry and damaged hair looking to restore moisture and improve overall hair health.

- Pros & Cons

Pros: Effective in nourishing and hydrating dry hair, restores moisture balance, leaves hair feeling soft and silky.
Cons: May not be suitable for oily hair types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dove Care Dryness Shampoo meets key needs of Indian consumers.	Kantar
Brand Strength	20	18	Dove is a trusted brand in Indian haircare market.	Euromonitor
Category Momentum	20	15	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	GfK
Competition	10	10	Facing strong competition from other established shampoo brands in India.	AC Nielsen
Use-case Advantage	5	3	Addresses specific hair dryness issues faced by Indian consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Dove Care Dryness Shampoo 180ml is well-positioned in the competitive Indian shampoo market.

Factor	Rating (out of 5)	Notes
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