Dove Dandruff Clean Fresh Shampoo 180 ml

Dove Dandruff Clean Fresh Shampoo 180 ml

Dove Clean & Fresh Dandruff Shampoo is a specially formulated shampoo that effectively combats dandruff while leaving hair feeling clean and fresh.

Key Features: - Contains pyrithione zinc to help eliminate dandruff and prevent flakiness - Leaves hair feeling soft, smooth, and hydrated - Has a refreshing scent that lasts all day - Suitable for daily use

For whom: This shampoo is suitable for both men and women who struggle with dandruff and are looking for a reliable solution to keep their scalp healthy and flake-free.

Pros: - Effectively fights dandruff and prevents it from recurring - Leaves hair feeling clean, soft, and manageable - Refreshing scent that lasts all day - Suitable for daily use

Cons: - Some users may find the scent too overpowering - May take a few uses to see noticeable results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains dandruff-fighting ingredients suitable for Indian consumers.	GfK
Brand Strength	20	18	Dove is a trusted brand in the Indian market.	Brandwatch
Category Momentum	20	15	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Euromonitor
Competition	10	0	Intense competition in the shampoo market in India.	Kantar
Use-case Advantage	5	3	Addresses common dandruff issues faced by Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Dove Clean & Fresh Dandruff Shampoo is well-positioned in the competitive Indian shampoo market.

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