DOROFEY PROFESSIONAL Detox Sulfate free Paraben free shampoo For Non Frizzy Straight Shiny Hair Hair Treatment After Care Shampoo 300 ml

DOROFEY PROFESSIONAL Detox Sulfate free Paraben free shampoo For Non Frizzy Straight Shiny Hair Hair Treatment After Care Shampoo 300 ml

The DOROFEY PROFESSIONAL Detox shampoo is a sulfate-free and paraben-free formula designed for non-frizzy, straight, and shiny hair. It is specially formulated as a hair treatment after-care shampoo to maintain the health and beauty of your hair.

Key features of this shampoo include its gentle yet effective cleansing properties that remove buildup and impurities from the hair without stripping it of essential oils. It also helps to nourish and hydrate the hair, leaving it soft, smooth, and manageable.

This shampoo is ideal for individuals with non-frizzy, straight hair looking to maintain the health and shine of their locks. Whether you have color-treated hair, chemically processed hair, or natural hair, this sulfate-free and paraben-free formula is safe and effective for all hair types.

Pros: - Sulfate-free and paraben-free formula - Gentle yet effective cleansing - Nourishes and hydrates the hair - Suitable for all hair types Cons: - May not provide enough moisture for very dry or damaged hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers sulfate-free and paraben-free formula suitable for straight, shiny hair.	GfK
Brand Strength	20	18	Established brand with positive reputation for hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free shampoos in the market.	Euromonitor
Competition	10	8	Facing moderate competition from other sulfate-free shampoo brands in India.	Nielsen
Use-case Advantage	5	5	Specifically designed as an after-care treatment for maintaining hair health.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulfate-free shampoo in growing Indian market.

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