DIONE UK Keratin Enrichment Hair Shampoo 500 ML

DIONE UK Keratin Enrichment Hair Shampoo 500 ML

DIONE UK Keratin Enrichment Hair Shampoo is a luxurious hair care product that is specially formulated to nourish and strengthen your hair. It contains a blend of keratin proteins that help to repair and protect your hair from damage, leaving it feeling soft, smooth, and healthy.

Key Features: - Enriched with keratin proteins - Nourishes and strengthens hair - Repairs and protects from damage - Leaves hair feeling soft and smooth - Suitable for all hair types

For whom: This shampoo is suitable for anyone looking to improve the health and appearance of their hair. Whether you have dry, damaged, or weak hair, DIONE UK Keratin Enrichment Hair Shampoo can help to restore and rejuvenate your locks.

Pros: - Helps to repair and strengthen hair - Leaves hair feeling soft and smooth - Suitable for all hair types - Luxurious formula

Cons: - May be pricey compared to other shampoos - Some users may not like the scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin enriched formula aligns with current consumer preference for hair health.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar keratin shampoos in India.	AC Nielsen
Competition	10	9	Facing moderate competition from other keratin shampoos in the Indian market.	Retail Gazette
Use-case Advantage	5	4	Addresses common hair concerns like frizz and damage effectively.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Strong brand with well-fitting features, facing moderate competition in growing Indian premium hair care market.

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