Dhathri Dheedhi Protein Shampoo Sulphate Free Shampoo to Nourish Damaged Hair Best Shampoo for Hair Growth 100ml Pack of 2

Dhathri Dheedhi Protein Shampoo Sulphate Free Shampoo to Nourish Damaged Hair Best Shampoo for Hair Growth 100ml Pack of 2

Dhathri Dheedhi Protein Shampoo is a sulfate-free shampoo specially formulated to nourish damaged hair and promote hair growth.

Key Features: - Sulphate-free formula gentle on hair - Enriched with protein to strengthen hair - Promotes healthy hair growth - Suitable for all hair types

For whom: Ideal for individuals with damaged hair looking to improve hair health and promote growth.

Pros: - Sulfate-free formula is gentle on hair and scalp - Protein-enriched formula strengthens hair - Promotes healthy hair growth

Cons: - May not lather as much as traditional shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Protein-rich formula and hair growth claim align with current market trends.	Euromonitor
Brand Strength	20	18	Dhathri is a well-known brand for natural hair care products in India.	Brandwatch
Category Momentum	20	15	Growing demand for sulphate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 in the premium hair care segment.	AC Nielsen
Competition	10	8	Facing competition from established brands offering similar benefits.	GfK
Use-case Advantage	5	5	Addresses the specific need for nourishing damaged hair.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulphate-free shampoo with strong brand in a growing market.

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