DENAJEE Satreetha Shampoo 800ml

DENAJEE Satreetha Shampoo 800ml

DENAJEE Satreetha Shampoo is a natural and herbal shampoo that is designed to promote healthy hair growth and strengthen hair follicles. It contains the nourishing and conditioning properties of Satreetha (Soapnut) which help in cleansing the scalp and promoting hair growth.

Key Features: - Contains Satreetha (Soapnut) which is known for its cleansing and conditioning properties - Helps in promoting healthy hair growth and strengthening hair follicles - Natural and herbal formula without any harsh chemicals

For whom: DENAJEE Satreetha Shampoo is suitable for all hair types and is especially beneficial for those looking to promote hair growth and strengthen their hair follicles.

Pros: - Natural and herbal formula - Promotes healthy hair growth - Strengthens hair follicles

Cons: - May not lather as much as chemical-based shampoos - Some users may not like the scent of Satreetha

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size appeals to Indian consumers looking for value for money.	Retail360
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural haircare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural shampoo brands in India.	AC Nielsen
Competition	10	8	Facing strong competition from both local and international natural shampoo brands in India.	Euromonitor
Use-case Advantage	5	5	Addresses common hair concerns in Indian market like dandruff and hair fall.	Beauty Trends
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural shampoo with strong brand loyalty in competitive Indian market.

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