DENAJEE SATREETHA SHAMPOO 400 ML Set Of 2 Pcs

DENAJEE SATREETHA SHAMPOO 400 ML Set Of 2 Pcs

About Product: Denajee Satreetha Shampoo is a natural shampoo made with high-quality ingredients like Satreetha (soapnut) that gently cleanses the hair without stripping it of its natural oils.

Key Features: - Made with Satreetha extract, a natural cleanser - Free from harsh chemicals like sulfates and parabens - Leaves hair clean, soft, and manageable - Suitable for all hair types

For whom: This shampoo is suitable for all hair types, including those with sensitive scalps or damaged hair. It is gentle enough for daily use and helps to maintain the natural balance of the scalp.

Pros: - Natural ingredients - Gentle on the scalp - Leaves hair soft and manageable - Suitable for daily use

Cons: - Some may find the scent too strong - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free formula and natural ingredients align with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in the shampoo segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a set of 2 bottles, offering value for money.	Retail360
Competition	10	0	Intense competition from both local and international brands in the shampoo market.	Nielsen
Use-case Advantage	5	3	Suitable for daily use and promotes hair health and shine.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Denajee Satreetha Shampoo 400ml Set of 2 offers a competitive natural hair care option in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
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Performance in Climate	0.0	—