De Fabulous Tea Tree Oil Shampoo 250 ml All hair types Scalp Health Sulphate Free

De Fabulous Tea Tree Oil Shampoo 250 ml All hair types Scalp Health Sulphate Free

De Fabulous Tea Tree Oil Shampoo is a premium hair care product that is specially formulated with tea tree oil to promote scalp health and cleanliness. It comes in a convenient 250 ml size, making it perfect for everyday use.

Key Features:
- Infused with tea tree oil for its anti-bacterial and anti-inflammatory properties
- Suitable for all hair types
- Sulphate-free formula that gently cleanses without stripping the hair of its natural oils

For whom:
This shampoo is ideal for anyone looking to improve the health of their scalp, reduce dandruff, and maintain clean and healthy hair. It is suitable for all hair types, including dry, oily, curly, and straight hair.

Pros:
- Promotes scalp health and cleanliness
- Soothes and reduces dandruff
- Suitable for all hair types
- Sulphate-free formula

Cons:
- Some users may find the tea tree oil scent to be strong
- May not lather as much as traditional shampoos containing sulphates

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tea tree oil and sulphate-free formula align with current consumer preferences for scalp health and natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in hair care sector.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos in the market.	Kantar
Competition	10	10	Facing moderate competition from other established natural shampoo brands in the market.	Nielsen
Use-case Advantage	5	3	Suitable for all hair types, offering versatility and convenience to consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural shampoo with strong brand backing in a competitive market.

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