Blue Nectar Anti Dandruff and Healthy Scalp Hair Cleanser Shampoo with Bhringraj Shikakai Suitable for Colored Hair Dry Frizzy Hair Plant Based Alternate to Salicyclic Acid 10 Herbs 200 ml

Blue Nectar Anti Dandruff and Healthy Scalp Hair Cleanser Shampoo with Bhringraj Shikakai Suitable for Colored Hair Dry Frizzy Hair Plant Based Alternate to Salicyclic Acid 10 Herbs 200 ml

About Product: Blue Nectar Bhringraj Shikakai Anti Dandruff Shampoo is a plant-based alternative to traditional shampoos containing salicylic acid. It is specifically formulated for colored, dry, and frizzy hair to effectively tackle dandruff and promote healthy scalp.

Key Features: - Contains 10 herbal ingredients known for their anti-dandruff and scalp nourishing properties - Gentle formula suitable for colored hair without stripping the color - Helps in reducing itchiness and flakes while promoting hair growth - Free from harsh chemicals like sulfates, parabens, and silicones

For whom: This shampoo is ideal for individuals with colored, dry, and frizzy hair who are looking for a natural solution to dandruff issues. It is suitable for both men and women of all ages.

Pros: - Plant-based formula is gentle on the scalp and hair - Effective in reducing dandruff and promoting healthy scalp - Pleasant herbal scent - Suitable for colored hair without causing fading

Cons: - May not lather as much as conventional shampoos - Some users may find the consistency too thick

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique plant-based alternative to salicylic acid, appealing to health-conscious consumers	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in the hair care segment	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos in the market	AC Nielsen
Competition	10	8	Facing competition from other established natural hair care brands offering similar solutions	IRI
Use-case Advantage	5	5	Addresses specific hair concerns like dandruff, dryness, and frizz in one product	Kantar
Final Market Score	100	76/100 (3.80/5)	Premium natural shampoo with strong brand backing and competitive pricing.

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