Biotop Professional 700 Keratin Kale Shampoo 250Ml Calming Chamomile Paraben SLS Sulfate free For Damaged Coarse or Chemically Treated Hair

Biotop Professional 700 Keratin Kale Shampoo 250Ml Calming Chamomile Paraben SLS Sulfate free For Damaged Coarse or Chemically Treated Hair

About the Product:

The Biotop Professional 700 Keratin Kale Shampoo is a premium hair care product designed specifically for damaged, coarse, or chemically treated hair. With its calming chamomile formula, this shampoo is free from parabens, SLS, and sulfates, making it gentle yet effective for daily use.

Key Features:

- Formulated with keratin and kale extracts to nourish and strengthen hair
- Contains chamomile to soothe and calm the scalp
- Free from parabens, SLS, and sulfates, making it safe for daily use
- Suitable for damaged, coarse, or chemically treated hair

For Whom:

This shampoo is ideal for individuals with damaged, coarse, or chemically treated hair who are looking to nourish and strengthen their strands. The calming chamomile formula makes it suitable for those with sensitive scalps as well.

Pros: - Nourishes and strengthens hair - Calms and soothes the scalp - Free from harmful ingredients - Suitable for daily use

Cons: - May not be suitable for those with very fine or oily hair types - Some users may not like the scent of chamomile

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation tailored for damaged, coarse, or chemically treated hair addresses key consumer needs.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end sulfate-free shampoos in India.	AC Nielsen
Competition	10	8	Facing moderate competition from other premium sulfate-free shampoos targeting similar hair concerns.	GfK
Use-case Advantage	5	5	Specifically designed for hair types needing extra care, offering a unique solution in the market.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium sulfate-free shampoo catering to specific hair care needs in a competitive market.

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