Biolage Professional Colorlast Shampoo Protects Colored Hair Maintains Vibrancy Depth Tone upto 9 Weeks Anti fade properties Enriched with Orchids Vegan Cruelty Free 400ml

Biolage Professional Colorlast Shampoo Protects Colored Hair Maintains Vibrancy Depth Tone upto 9 Weeks Anti fade properties Enriched with Orchids Vegan Cruelty Free 400ml

About Product: Biolage Professional Colorlast Shampoo is specially formulated to protect and maintain the vibrancy of colored hair. Its anti-fade formula with orchids helps enhance color depth for up to 9 weeks. This shampoo is vegan and cruelty-free, making it a great choice for those who prefer ethical beauty products.

Key Features: - Protects and maintains color vibrancy - Enhances color depth for up to 9 weeks - Anti-fade formula with orchids - Vegan and cruelty-free - Comes in a 400ml bottle

For whom: This shampoo is ideal for individuals with colored hair who want to extend the life of their vibrant hues. Whether you have subtle highlights or a bold fashion color, Biolage Professional Colorlast Shampoo can help keep your hair looking fresh and beautiful for longer.

Pros: - Helps protect color from fading - Enhances color depth and vibrancy - Vegan and cruelty-free formula - Suitable for all hair types

Cons: - May not lather as much as traditional shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formula aligns with Indian consumers' preference for long-lasting color protection.	Euromonitor
Brand Strength	20	10	Strong brand reputation in professional hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium color protection shampoos.	Retail Gazette
Competition	10	6	Facing competition from established color protection shampoo brands in India.	Forbes
Use-case Advantage	5	5	Addresses specific need for color-treated hair maintenance in Indian climate.	Vogue
Final Market Score	100	66/100 (3.30/5)	Strong contender in the premium color protection shampoo segment in India.

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