Bioderma Node G Purifying shampoo for hair with tendency to oiliness 400ml

Bioderma Node G Purifying shampoo for hair with tendency to oiliness 400ml

Bioderma Node G Purifying shampoo is specially formulated for hair that tends to get oily quickly. Its gentle yet effective formula helps to regulate sebum production on the scalp, leaving your hair feeling clean and fresh.

Key Features: - Formulated with gentle cleansing agents to purify the scalp - Helps to regulate sebum production - Leaves hair feeling fresh and light - Suitable for frequent use

For whom: This shampoo is ideal for those with oily hair or a tendency towards greasiness. It can be used on a daily basis to help maintain a healthy scalp and prevent excess oil buildup.

Pros: - Helps to cleanse and purify the scalp - Regulates sebum production - Leaves hair feeling clean and refreshed - Gentle formula suitable for frequent use

Cons: - May not be ideal for those with very dry hair - Some users may find the fragrance to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for oily hair needs, meeting a common concern in the Indian market.	Euromonitor
Brand Strength	20	18	Bioderma is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Strong growth in demand for premium shampoos in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in India.	AC Nielsen
Competition	10	8	Facing moderate competition from other premium shampoo brands in India.	GfK
Use-case Advantage	5	5	Addresses specific needs of oily hair, a prevalent issue in India.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium shampoo for oily hair in growing Indian market.

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