Beauty Garage African Shea Moisture Shampoo 300ml Shea Shampoo with Argan Macadamia Oil Smooth Shield Retention Treatment For Dry Frizzy Hair All Hair Types

Beauty Garage African Shea Moisture Shampoo 300ml Shea Shampoo with Argan Macadamia Oil Smooth Shield Retention Treatment For Dry Frizzy Hair All Hair Types

About Product: Beauty Garage African Shea Moisture Shea Shampoo is a nourishing and hydrating shampoo enriched with Argan and Macadamia Oil to help tame dry and frizzy hair. The Smooth Shield Retention Treatment formula provides deep moisture and protection to all hair types.

Key Features: - Contains African Shea Butter for intense hydration - Infused with Argan and Macadamia Oil for nourishment - Helps to smooth and tame frizzy hair - Suitable for all hair types

For whom: This shampoo is perfect for those with dry, frizzy, or damaged hair looking for a hydrating and smoothing treatment. It is suitable for all hair types and can be used daily.

Pros: - Provides deep moisture and hydration to dry hair - Helps to smooth and tame frizz for a sleek finish - Enriched with natural oils for nourishment and shine - Suitable for all hair types

Cons: - Some users may find the scent too strong - May be on the pricier side compared to other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative blend of Shea, Argan, and Macadamia oils for effective hair nourishment.	Vogue India
Brand Strength	20	15	Established brand reputation for quality hair care products.	Brand Equity
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products.	Retail Today
Competition	10	6	Facing moderate competition from other premium natural hair care brands.	Cosmopolitan India
Use-case Advantage	5	5	Addresses common issue of dry and frizzy hair for all hair types.	Elle India
Final Market Score	100	66/100 (3.30/5)	Highly competitive premium shampoo with natural ingredients catering to diverse hair types in the Indian market.

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