Be Bodywise Anti Dandruff Shampoo 150ml pH 5 5 Clinically Proven Actives with Citric Acid Oat Aloe Vera Extract Paraben Free Vegan

Be Bodywise Anti Dandruff Shampoo 150ml pH 5 5 Clinically Proven Actives with Citric Acid Oat Aloe Vera Extract Paraben Free Vegan

Key Features: - pH Balanced formula helps to maintain scalp health and balance - Clinically proven actives effectively target and eliminate dandruff - Contains natural ingredients like citric acid, oat, and aloe vera extract - Paraben-free and vegan-friendly formulation

For whom: Bodywise Anti-Dandruff Shampoo is suitable for anyone looking to effectively combat dandruff while using a gentle and natural formula. It is perfect for those with sensitive skin or who prefer vegan-friendly products.

Pros: - pH balanced formula helps maintain scalp health - Clinically proven actives target dandruff effectively - Natural ingredients provide nourishment to the scalp - Paraben-free and vegan-friendly

Cons: - Some users may not prefer the scent of natural ingredients - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	pH balanced formula with clinically proven actives and natural extracts align well with consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for quality and effectiveness.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Kantar
Competition	10	5	Facing moderate competition from other established anti-dandruff shampoo brands.	Nielsen
Use-case Advantage	5	3	Offers effective solution for dandruff issues while being paraben-free and vegan friendly.	GfK
Final Market Score	100	76/100 (3.80/5)	Bodywise Anti-Dandruff Shampoo 150ml is well-positioned in the Indian market with its effective formula and competitive pricing.

Factor	Rating (out of 5)	Notes
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