BBLUNT 7 in 1 Repair Revive Shampoo for Upto 100 Damage Repair 300ml Addresses 7 Signs of Hair Damage Enriched with Ceramides Argan Oil

BBLUNT 7 in 1 Repair Revive Shampoo for Upto 100 Damage Repair 300ml Addresses 7 Signs of Hair Damage Enriched with Ceramides Argan Oil

Key Features: - Enriched with Ceramides and Argan Oil for deep nourishment - Up to 100% damage repair for healthier and stronger hair - Targets 7 signs of hair damage, including split ends, dryness, and dullness

For whom: Ideal for those with damaged hair looking to repair and revive their locks

Pros: - Intensely nourishing formula for improved hair texture - Targets multiple signs of damage for comprehensive repair - Leaves hair feeling soft, smooth, and manageable Cons: - May be too heavy for those with fine hair - Some may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique 7-in-1 formula with ceramides and argan oil addresses key hair damage concerns	Beauty Insider
Brand Strength	20	18	Established brand with strong reputation for quality hair care products	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair repair shampoos in the market	Vogue
Competition	10	8	Facing competition from other established premium hair repair shampoo brands	Cosmopolitan
Use-case Advantage	5	5	Addresses multiple hair damage issues in one product, appealing to busy consumers	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique formula position BBLUNT 7-in-1 Repair Revive Shampoo well in the competitive Indian hair care market.

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