Banjara s Black Henna Hair Color Shampoo 15ml Pack of 12 Enriched with Avocado Oil Hibiscus Amla Henna Leaf Extracts

Banjara s Black Henna Hair Color Shampoo 15ml Pack of 12 Enriched with Avocado Oil Hibiscus Amla Henna Leaf Extracts

Banjara's Black Henna Hair Color Shampoo is a convenient and easy-to-use hair coloring solution that comes in individual 15ml packs.

Key Features: - Contains natural ingredients like Avocado Oil, Hibiscus, Amla, and Henna Leaf Extracts - Provides long-lasting black color to hair - Easy application with no mess - Nourishes and strengthens hair follicles

For whom: Ideal for individuals looking for a quick and hassle-free way to color their hair black at home. Suitable for all hair types.

Pros: - Natural ingredients promote hair health - Easy application and mess-free - Long-lasting color results

Cons: - Might not be suitable for those with sensitive scalp - Color intensity may vary depending on original hair color.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of avocado oil, hibiscus, amla, and henna leaf extracts align well with Indian consumers' preference for natural ingredients.	Euromonitor
Brand Strength	20	10	Banjara's established reputation for quality herbal products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 12, offering value for money in the Indian market.	Retail360
Competition	10	6	Facing moderate competition from other herbal hair color shampoo brands in India.	GfK
Use-case Advantage	5	5	Convenient pack size and easy application suitable for regular use by Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Banjara's Black Henna Hair Color Shampoo 15ml Pack of 12 is well-positioned in the Indian market due to its natural ingredients, competitive pricing, and brand reputation.

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