Avimee Herbal Sakshi Hair Shampoo Deep Cleaning Shampoo With Aloe Vera Apple Cider Vinegar Rice Protein Tea Tree Oil SLES Free 200 mL

Avimee Herbal Sakshi Hair Shampoo Deep Cleaning Shampoo With Aloe Vera Apple Cider Vinegar Rice Protein Tea Tree Oil SLES Free 200 mL

Avimee Herbal Sakshi Deep Cleansing Shampoo is a natural and refreshing shampoo that deeply cleanses your hair while nourishing it with the goodness of aloe vera, apple cider vinegar, rice protein, and tea tree oil.

Key Features: - SLES free formula - Infused with natural ingredients - Deeply cleanses and nourishes hair - Suitable for all hair types

This shampoo is perfect for those looking for a gentle yet effective cleansing shampoo that is free from harmful chemicals like SLES. It is suitable for all hair types and can be used daily to keep your hair clean, healthy, and shiny.

Pros: - Cleanses and nourishes hair effectively - Contains natural ingredients - Suitable for daily use Cons: - Some may find the scent of tea tree oil overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular natural ingredients for deep cleansing.	India Retailing
Brand Strength	20	18	Established brand with strong reputation for herbal products.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos.	Euromonitor
Competition	10	8	Facing competition from other established herbal shampoo brands.	Business Standard
Use-case Advantage	5	5	Addresses scalp issues effectively with natural ingredients.	Retail Today
Final Market Score	100	76/100 (3.80/5)	Well-positioned herbal shampoo in a competitive Indian market.

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