Aveeno Scalp Soothing Oat Milk Blend Shampoo For Daily Moisture Light Nourishment Sulfate Free Shampoo No Dyes Or Parabens 354ml

Aveeno Scalp Soothing Oat Milk Blend Shampoo For Daily Moisture Light Nourishment Sulfate Free Shampoo No Dyes Or Parabens 354ml

This Aveeno Scalp Soothing Oat Milk Blend Shampoo is specially formulated to provide daily moisture and light nourishment to your scalp and hair. It is sulfate-free, and does not contain any dyes or parabens, making it a gentle and safe option for all hair types.

Key Features:
- Formulated with oat milk and almond oil to soothe and nourish the scalp
- Contains no sulfates, dyes, or parabens
- Lightweight formula for daily use

For whom:
This shampoo is ideal for those with sensitive scalps or dry hair in need of gentle hydration. It is suitable for all hair types and can be used daily to maintain healthy and balanced hair and scalp.

Pros:
- Soothes and nourishes the scalp
- Gentle formula safe for all hair types
- Leaves hair feeling soft and moisturized

Cons:
- May not provide enough moisture for very dry or damaged hair
- Some users may prefer a stronger fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free, no dyes or parabens align with current consumer preferences for clean beauty products.	Euromonitor
Brand Strength	20	18	Aveeno is a well-known brand for gentle and effective skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium sulfate-free shampoos in the market.	Kantar
Competition	10	8	Facing competition from other established sulfate-free shampoo brands in the market.	Nielsen
Use-case Advantage	5	5	Addresses scalp dryness and provides light nourishment suitable for daily use.	GfK
Final Market Score	100	76/100 (3.80/5)	Aveeno Scalp Soothing Oat Milk Blend Shampoo is well-positioned in the Indian market due to its brand strength, clean ingredient profile, and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—