ATRIMED Non Sticky Easy to Wash Scurfol Shampoo an Ayurvedic Formula by Plant Scientists A Perfect Blend of Specially Formulated Herbal Ingredients 100ml

ATRIMED Non Sticky Easy to Wash Scurfol Shampoo an Ayurvedic Formula by Plant Scientists A Perfect Blend of Specially Formulated Herbal Ingredients 100ml

This ATRIMED Non-Sticky Easy-to-Wash Scurfol Shampoo is specially formulated by plant scientists using Ayurvedic ingredients. It comes in a convenient 100ml size that is perfect for daily use.

Key Features:
- Ayurvedic formula
- Non-sticky
- Easy to wash out
- Developed by plant scientists
- Convenient 100ml size

For whom:
This shampoo is ideal for those looking for a gentle yet effective hair care solution. It is suitable for all hair types and can help with scalp issues such as dandruff and itchiness.

Pros:
- Utilizes Ayurvedic ingredients
- Easy to wash out
- Developed by plant scientists
- Non-sticky formula

Cons:
- Some users may prefer a larger size option
- Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative non-sticky formula aligns with consumer preference for easy-to-wash shampoos.	Euromonitor
Brand Strength	20	10	Established brand reputation in the Ayurvedic hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for Ayurvedic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the premium Ayurvedic shampoo segment.	AC Nielsen
Competition	10	6	Facing moderate competition from other Ayurvedic shampoo brands in the market.	Kantar
Use-case Advantage	5	5	Addresses scalp issues effectively with the Ayurvedic formula.	GFK
Final Market Score	100	66/100 (3.30/5)	Well-positioned Ayurvedic shampoo with strong market fit and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
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