aswini Adhuna Hibiscus Shampoo 200 Millilitres

aswini Adhuna Hibiscus Shampoo 200 Millilitres

This Adhuna Hibiscus Shampoo is a popular product in the haircare industry, known for its natural ingredients and effective results. It is created with hibiscus extracts to nourish and strengthen the hair, leaving it soft, shiny, and manageable.

Key Features: - Contains hibiscus extracts for nourishment - Strengthens hair and promotes growth - Leaves hair soft, shiny, and manageable - Free from harmful chemicals like sulfates and parabens

For whom: This shampoo is perfect for individuals looking to improve the health and appearance of their hair. It is suitable for all hair types and can be used by both men and women.

Pros: - Nourishes and strengthens hair - Leaves hair soft and shiny - Free from harmful chemicals - Suitable for all hair types

Cons: - Some may find the scent too strong - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hibiscus extract aligns with the trend towards natural ingredients.	Euromonitor
Brand Strength	20	18	Established reputation of Aswini in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural shampoos.	AC Nielsen
Competition	10	8	Facing competition from other established natural hair care brands.	Kantar
Use-case Advantage	5	5	Addresses specific hair care needs like strengthening and nourishing.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand strength and alignment with natural hair care trend.

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